Posted: February 25th, 2014 | Author: Ed Walker | Filed under: Communications, ideas, Journalism, Marketing | Tags: ammp3d, communicator, email marketing, email news, email newsletters, martin belam | No Comments »
Gotta stay relevant. Right? In these times of mounting audiences, mobile consumption and a young savvy internet audience really finding their groove – how do you ensure you can still reach these audiences and get them coming back to your content time and time again?
I am speaking on Wednesday at the Technology for Marketers and Advertisers (sounds terrifying doesn’t it, will they brainwash me? Is the future of advertising some kind of microchip inside your shoe telling Tesco what your little toe is thinking about buying next…) event about what Trinity Mirror Regionals have been doing (that is who I work for in case you are wondering) with email newsletters. EMAIL!? But Ed, I hear you cry, email is about as sexy as, well, it isn’t very sexy.
Let me remind you of something. What do you need to be able to have an account on Facebook, Twitter, LinkedIn, Google+? That’s right, an email address. Email is a shockingly bad form of my communication, just ask anyone who works for or with me when they try and second guess what I mean by a one word response of Yes to an email at 11.45pm on a Friday. BUT, one thing I have learned since Spring 2012 when we started on an email newsletter sort them out journey is that a heck of a lot of people still use it, like using it and it isn’t going anywhere quickly.
Read the rest of this entry »
Posted: January 27th, 2014 | Author: Ed Walker | Filed under: Communications, online communities, social media, web | Tags: #cmad, community manager appreciation day, connected, guardian shorts | No Comments »
My fellow Connected authors (Hannah, Marc) and I took part in a Google Hangout this morning as part of Community Manager Appreciation Day.
It was a discussion about how a combination of online/offline can be used to connect communities – with plenty of examples and chunks from the e-book we wrote on the topic.
It’s a surreal experience chatting to people from the East Coast of the States and South Africa from your living room, but then again that’s the power of technology. Read the rest of this entry »
Posted: January 14th, 2014 | Author: Ed Walker | Filed under: Journalism, tools, web | Tags: blog preston, google real time analytics, hyperlocal, hyperlocal news | 1 Comment »
In my day job with Trinity Mirror I am lucky to have access to real-time analytics software Chartbeat. It allows us to see who is reading what on our regional sites, where they have come from and how long they spend on it. And also if they then read something else. It’s a great way of focusing the newsrooms on popular content and putting it on a massive screen in the newsroom is always cool.
But, if you’re a one-man band hyperlocal publisher or a smaller site – and can’t shell out for Chartbeat, what options do you have?
Recently for Blog Preston, the hyperlocal site I run for Preston in Lancashire, we turned on Google Analytics Real Time.
It isn’t a patch on Chartbeat but it is super useful. Here’s five reasons why: Read the rest of this entry »
Posted: December 23rd, 2013 | Author: Ed Walker | Filed under: ideas, Journalism, online video, social media | Tags: digital journalism predictions 2014, hyperlocal, hyperlocal news, mobile journalism, online video | 4 Comments »
I got asked to appear on Journalism.co.uk’s weekly podcast last week, it was about predictions for digital journalism in 2014.
I’m not Mystic Meg, but it did make me pause and think about what we might be doing over the next 12 months. It’s very easy to get stuck in the next 24-48 hours news cycle and not consider what’s going to happen next.
One thing is for sure, digital storytelling is evolving as the device we’re telling the story on expands and evolves rapidly.
Here’s my two pennies worth for what I see as what might be big in 2014: Read the rest of this entry »
Posted: December 3rd, 2013 | Author: Ed Walker | Filed under: Journalism, social media | Tags: hyperlocal, hyperlocal media, hyperlocal sites, hyperlocal sites in the uk | 1 Comment »
Finally getting round to finishing some Twitter lists I started a while ago (although, can you ever finish a Twitter list?), they languished with not many members and at the Trinity Mirror editorial conference over the last two days in Manchester it reminded me I needed to sort them. Inspired mainly by Peachesanscream who did a great presentation on how to use Twitter I need your help to put together. She’s been using Twitter to help grow UsvsTh3m, which has rocketed to 7m unique users in November. They made that Northerner game you’ve probably played.
A list of people who run, started, or are involved in hyperlocal sites or hyperlocal news sites in the UK.
A list of the Twitter accounts of hyperlocal or hyperlocal news sites in the UK.
Hope you can help! Tweet me @ed_walker86 with suggestions or leave a comment below
Not sure what all this hyperlocal stuff is? I co-wrote an ebook called Connected which has a chapter all about hyperlocal sites in the UK.
Posted: September 29th, 2013 | Author: Ed Walker | Filed under: blogging, conferences, Journalism, social media | Tags: #tal13, facebook, hyperlocal, hyperlocal journalism, i love stockton me, kings cross environment, middlesbrough, MIMA, talk about local, the ambler, twitter, will perrin, wv11 | 2 Comments »
So I braved the Travelodge in Middlesbrough (once again) for the latest round of debate with hyperlocal site owners and local community sites at the Talk About Local event #tal13.
The day ranged from trying to rediscover your blogging mojo, to best tips for using Facebook and Twitter, how traditional media can work with hyperlocal sites and finally what does the growing usage of mobile internet and mobile consumption mean for hyperlocal sites?
Held in the impressive surroundings of MIMA, the beauty of unconferences (you pitch sessions and stick them on a big board which the organisers then shuffle about so inevitably all the ones you want to see happen at the same time is the range of speakers/sessions is always so varied. Read the rest of this entry »
Posted: September 23rd, 2013 | Author: Ed Walker | Filed under: Journalism | Tags: bbc lancashire, hyperlocal journalism, itv granada, lancashire evening post, preston bus station | No Comments »
Preston’s Bus Station, threatened with demolition, is now a grade II listed building
The decision to grant Preston Bus Station listed status probably isn’t of interest to many outside of Preston and its immediate area, and of course architectural nerds.
But it did show up why it’s vital we have a vibrant local and hyperlocal media, because we can’t rely on the BBC to keep us updated on what’s happening in one of Lancashire’s largest cities.
Read the rest of this entry »
Posted: July 15th, 2013 | Author: Ed Walker | Filed under: Journalism | Tags: david higgerson, foi, freedom of information, freedom of information act, social liberal forum | No Comments »
On Saturday morning I found myself not sitting in my back garden enjoying some glorious sunshine but instead doing my best David Higgerson impression at a political conference in Manchester talking about Freedom of Information.
The Social Liberal Forum conference had a session about ownership of information and I was asked to talk about how journalists use the Freedom of Information Act, alongside me were a lawyer – Serena Tierney – and a Lib Dem organiser and PR man – Mark Pack.
My gambit was that FOI is vital for the local and regional newsrooms – it’s rare to see at least one news list not mention FOI somewhere on a daily basis, and more importantly it is enjoyed by our audiences – who we are ultimately beholden to. Read the rest of this entry »
Posted: April 12th, 2013 | Author: Ed Walker | Filed under: Journalism | Tags: destination local, hyperlocal, hyperlocal media, hyperlocal uk, nesta | 3 Comments »
Been having a read of the new Destination Local research by Nesta into the demand for hyperlocal media (read local news and information) in the UK. It’s fascinating reading.
If you can’t face the 82 page PDF download, here’s the main points I found during the research. First some details on what they were looking at and how they did it:
Where do the stats below come from? It comes from a survey of 2,248 people done in early January 2013 using Comupter Assisted Personal Interviewing. All respondents were aged 16 or over.
How was hyperlocal defined? “online news or content services pertaining to a town, village, single postcode or other small geographically defined community.”
Use of hyperlocal for content, what people want
50% of users want weather
41% breaking news
32% local entertainment
30% clubs and bar
27% community events
Breakdown of usage
50% want local weather every day
36% want business news every day
35% want breaking news every day
Not daily but at least weekly
45% local sports
40% business news
39% breaking news
Not weekly but at least monthly
54% local restaurants
49% Local businesses
48% local arts and cultural events
Less than monthly
47% local planning, building, development
38% local social services
32% local schools and education
Little interest in paying for hyperlocal information, but reason for growth against “traditional sources” is the perception that it is more up to date, accurate and reliable than other sources. This seems like a chance for hyperlocal media to show how often they update and the ease at which they make information available against local authority websites etc.
Who are hyperlocal users? 35-54 age group, own home, ABC1 and can afford a connected device.
How do users choose local media? ‘Accuracy and reliability’, ‘trustworthy’ and ‘being up to date’ are crucial. <— How can hyperlocal sites portray this? Good timestamps, focus on what is being published and quality.
Just over 1/5 of people have contributed to hyperlocal media by posting a comment or uploading a photo. You’re more likely to contribute if you have a tablet or smartphone. A contribution is classed as posting a comment, uploading a photo, sending in a story…
66% of UK adults are either very interested and quite intereted in the immediate area where they live.
Interestingly women in a relationship are most likely to be “very interested” in local news and information. Assumption, because they have children?
Those who read a daily or Sunday newspaper are more likely to use hyperlocal media than those who read local newspapers.
How people access hyperlocal media:
Laptops/netbooks – 58%
Smartphones – 46%
Desktops – 34%
Non smartphones phones – 28%
Tablets – 22%
55% of smartphone users will visit local media site about where they live once a week or more often
The hyperlocal search battle:
56% of users rely on search engines to find information about their local area. How are hyperlocal sites competing in the search world?
Why people use hyperlocal media
59% it is convenient and 45% it is free and 49% said they would not pay for a service which is hyperlocal
What do hyperlocal media allow people to do?
56% feel more informed about their local area, 40% are more likely to support the local economy with their purchasing decisions and 36% agree it strengthens their sense of belonging
But 66% feel it hasn’t helped them make friends, and 46% don’t feel it has given them the chance to contribute to discussions about their local area, plus 44% don’t feel it allows them to have an influence over decisions made in the immediate area. Interesting as a lot of what we hear about hyperlocal media is about how it brings people together around a cause, maybe these type of hyperlocal sites were not reflected in the research because people were asked about “news” and updates on a campaign are not considered “news”?