Building a personal brand online

Posted: August 10th, 2008 | Author: Ed Walker | Filed under: blogging, web | Tags: , , , , | 4 Comments »

Been reading a lot of Chris Brogan and Adam Singer recently, all about building your own brand online. I guess that was part of the reason for creating this blog, giving myself the opportunity to explore what I’m working on in more detail and blog about the industry(ies) that I am in.

Brogan posted about how to make the most of your LinkedIn profile and he’s spot on. LinkedIn is far more valuable than facebook. I see facebook as something social, something for keeping in touch but LinkedIn is a professional network. One of the things I picked up from some training last month that the future will involve those who are good and want to be leaders in business, or anything else for that matter, people who are able to build and manage a network.

Networks are even easier to build now thanks to online and social media tools. Make use of them and keep building a network, I know I will be as a I progress through my career. You never know when these people are going to come in useful.

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4 Comments on “Building a personal brand online”

  1. 1 adam singer said at 2:45 pm on August 10th, 2008:

    glad you dig the content. Also thanks, I feel honored to be included in the same sentence as Chris Brogan. You rock, Ed!

  2. 2 Danny Brown said at 9:52 pm on August 10th, 2008:

    I agree – LinkedIn is a far superior networking tool than Facebook (although to be fair to Facebook, it was never set up to be a business networking tool, more a way for old friends and colleagues to connect).

    Another excellent online networking tool is Fast Pitch (http://fastpitchnetworking.com). I’ve used this to great success and have met a few new clients through there.

    Cheers! :)

  3. 3 Charlie Boss said at 2:42 pm on August 11th, 2008:

    The idea of personal brand has now definitely hit the recruitment industry. Whereas employers used to be the ones thinking about how potential recruits perceived their brands, the emphasis has shifted and it is up to employees to prove they are active contributors. I’d love to know what people think about whether a personal brand can decide if you get your dream job or how far you can progress at work – read more here http://blogs.freshminds.co.uk/talent/?p=261 and I’d be really keen to hear your comments.

    Thanks,
    Charlie

  4. 4 Ed Walker said at 11:23 pm on August 11th, 2008:

    Thanks for your comments guys.

    @charlie, I’ve hit you back on your blog comments. Cool post.

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