Using Twitter at the Machynlleth Comedy Festival

Last month I volunteered at the Machynlleth Comedy Festival. It was the first year it had been held, it was in the middle of nowhere, but it was a cracking idea. Put a load of great comedians in a small Welsh town and let the madness unfold – plus a fair amount of laughter.

I volunteered to help with press & marketing for the event. With it being voluntary, we had people, passion and a bit of time. But zero cash. What could we do? Enter stage right – social media.

Twitter has been invaluable as we were able to build a following relatively quickly, make lists of people involved in the festival and performing at it. Plus use the location based functionality of Twitter to find nearby people who were on the service and might be interested.

The real benefit of Twitter was felt during the event itself. We had the official Mach Comedy Fest account under the stewardship of the brilliant Beth Charlesworth (of A Little Bird Told Me), tweeting updates, changes to event times, photos from events. I was tweeting in with updates from my personal account and we had the hashtag #machfest buzzing with tweets from comedians and fans alike.

So, why bother tweeting during the festival? Surely we were too busy running around like mad people trying to make sure everything was done. Yes, we were running around but also we wanted to show people who hadn’t come, or who on the Friday night were thinking of coming that they were missing out. Twitter allows people to follow and stake out the action – and it might just sway them to dive in and get involved.

Machynlleth Comedy Festival was great, and I’ve no doubt that Twitter helped make it that little bit more social and great.

How have you used Twitter for festivals/events? How did you find it? Did people take to using the hashtag? I’d be interested to know your thoughts in the comments below.

Image credit to Ed Moore

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