A journalist has few advantages, except that he may occasionally persuade people to pay him for doing what he wants to do.

That’s the quote on the inside of a book I found rummaging through the shelves of one of Cardiff’s second-hand book shops. ‘A Portrait of England: News From Somewhere’ is what I found – which as my flat mate has pointed out is very badly titled as it includes a chapter on South Wales.

The book is the observations of journalist Laurence Thompson as he travels across the UK in 1952 after six years of a Labour government. It includes a chapter on Preston where I used to live. At £3 I’m looking forward to seeing what insight this bargain read offers.

Not sure I’d call yourCardiff ‘hyperlocal’ – it’s probably just local. But nice article from Laura Oliver on journalism.co.uk on the launch of yourCardiff and the idea behind it.

It has my journey from journalism degree, to student media, to placements, to running Blog Preston (now that’s probably more hyperlocal, as Preston’s a smaller city). But I’m not going to get into the debate about what is, or isn’t, hyperlocal. It’s all good stuff.

Have a read of ‘Lessons from the hyperlocal frontline…’

Three weeks and a little bit into the role as Online Communities Editor with Media Wales and we’ve only gone and launched a community website for Cardiff.

We’re taking a bit of a risk, developing as we go along and hopefully building a community around the yourCardiff website. I’m hoping that by being open during the development stage we get people chipping in, suggesting ideas and feeling like it’s their site too – rather than just being developed some suits in an office.

This does however mean we’ve got a few gaping holes, some bits that say ‘under development’ and no doubt some parts that don’t display properly in Internet Explorer or some obscure browser.

But, it’s a win. We’ve hit the ground running, we’re building from the bottom up and hopefully creating a site that Cardiff can be proud of. It’s about the little things, celebrating what happens in communities (both location and interest wise) across the capital city of Wales.

We’ll no doubt have some fallings out, some disputes and some triumphs but I’m sure it’ll be fun along the way as we try to break our content down into hyper-local chunks – putting news and information into the hands of people in Cardiff. Sounds dangerous, it could be. Sounds ambitious, it is.

We’ll be using social media to help build our community, but it’s also about getting out of the office, out of the media hub and sticking our camera or pen and paper, into different places to find out what’s going on.

As I saw posted on a rather visceral blog post the other week – hyper-local is nothing new. It’s doing what local news organisations do best, tell people what’s going on in their area and community (be that location or subject of interest) but the web just opens up new opportunities and ways of doing that.

And finally, a huge thank you to unclewilco (Andrew Wilcox) for his break-neck development over the last few weeks. There’s much more to come.

Image credit to Auntie P

Howard from Halifax advert

There’s been a lot of buzz and discussion about Johnston Press’ decision to make users pay £5 for three months access to a group of titles. If it works, everyone will do it. So, ignoring the ’should they, shouldn’t they’ debate I’ve taken a look at what I’d be beavering away doing if I was charging people to access a news website and inspired by Howard from those old Halifax adverts, I’d be giving extra:

Give me a log-in

Basic stuff, give me a username and password and then when I log-in, track what I like. Start to personalise my experience, let me pick what I want to see when I log straight in. I want the sports feed, I don’t like politics. I want to see the photo of the day. If you’re sticking stuff behind a paywall, make use of the opportunity that brings for giving me the news that I want to see when I log-in. Don’t make me click around like a mad man trying to find it.

Send me a weekly digest

I might forget I’ve paid for your service, I did it, it didn’t cost a lot and I’ve forgotten. Send me a weekly, or if it’s a big title a daily digest, of the best content and then I’ll be clicking through, using my log-in and feeling sorry for the poor bastard who hasn’t bought his subscription. Then he’ll buy one so he’s not a step behind me anymore.

Give me premium content

Let me press an exclusive red button and get ‘extra’. Let me supersize my news coverage, let me get stuck right into the detail of a general election, let me see the extra blog, the extra map, the extra content. Don’t let the freeloader see it.

Auto renewal

Once I’m signed up, make it a direct debit. Remember my card details and I won’t even remember it’s coming out of my account every month, week, quarter or whatever. It’s just another one in the list of ‘essential services’ alongside my broadband, mobile, car insurance etc.

Upsell me

I’m paying already, but what else might I want? Learn what I like and then work with the advertisers/PRs/marketing gurus to give me stuff I want. I’m always reading about travel, maybe I like travelling? Offer me a holiday, a competition, travel stuff. I might just bite. Upsell the service itself, add bolt-ons and upgrades. There’s my bog standard access fee and then there’s archive access, there’s live streaming access, take the McDonalds approach – ‘Sir, would you like fries with that?’ instead it should be ‘Sir, would you like archive access with that? For just 50p extra a month it’s all yours’. Remember many 50ps make a bigger amount.

Ask my opinion

I might be commenting on posts, I might not, but if I’m paying for it then there’s a good chance I will care about it. Send me surveys, if you’re making changes ask me in advance. Get me involved, ask for my ideas – and you’ll be surprised what I will come up with.

Show me where the money goes

Charities do this well, they show me that if I pay money, they will build a well in Africa and stop people dying. So, what does my £5 do? Am I helping to shore up local democracy? Am I making sure that the council bigwigs aren’t screwing me out of council tax? Tell me stories of what you’ve done and keep reminding me why this £5 is the best £5 I’ve ever spent. I didn’t buy a foot long Subway, I bought a foot long of local news, information and always being in the know.

There’s loads more that could be done, but in true paywall fashion – you’ll have to pay me to find out more. The days of ‘giving it away for free’ are numbered online.

Picked my local paper to cover as part of Help Me Investigate’s look at how much council reporting there is UK local newspapers. The Lancashire Evening Post covers Preston and the surrounding Lancashire areas. It’s a Johnston Press title and is based at their multimedia/printing/production hub at Broughton, Preston.

I found that there were 35 pages devoted to news on 23/11, 25/11 and 27/11 and of these 6.25 pages were given over to ‘council reporting’.

Like others I’ve been finding there is little reporting of council meetings, more stories are created from council press releases and then a few quotes from councillors. It’s also not clear when these councillors were saying these quotes, although the councillors title and ward are always attached.

The best edition for council reporting was 27/11 when there were lots of small stories in with reports from environment/planning meetings which boosted the coverage for that day. Council reporting rarely got leads, these were reserved for crime and lots of debate about the recent decision to move the National Football Museum away from Preston to Manchester.

Am going to do the Lancashire Evening Post again next week and try to get an edition each day (I couldn’t get hold of a copy on 24/11 as it was sold out at all my local newsagents!).

Creating content is one of the toughest bits about running a blog. Waking up, hitting the start button and then realising you’ve got nothing to write about. Here’s a few ways to ensure you’ve always got content flowing through your blog and keeping your finger on the pulse of your local community.

Use RSS

RSS stands for Really Simple Syndication. It’s a great way to get feeds from websites that offer them and this will keep you up to date with websites – without having to keep visiting them! Win. You can use sites like Bloglines or Google Reader

Use email alerts

Don’t rely on RSS. A lot of websites do email newsletters or allow you to subscribe to email updates. You’ve got an email account, so get email alerts dropping into it regularly. They’ll often give you a lead.

Your local paper

They still exist and they generally aren’t going away. Subscribe to the RSS feed of your local newspaper(s) and take a read of this every morning. This will give you a clue as to what is on the agenda at the moment. You will also find they often just do snippets on community stories that you could make much bigger. Take one of their stories and see if it could go further, is there a new angle? Could you do an in-depth interview with someone featured? Whatever you do, don’t just copy and paste what the local paper writes as you’ll end up in hot water and you’re not adding value to your blog.

Your local council

They are always doing stuff. Events, taxes, councillors, elections, new projects. Local authorities are busy places and there are lots of people to speak to. Subscribe to the RSS feed if its authored, or email the press office and get on their distribution list for press releases.

Other local blogs

There will be other local bloggers. Someone will be extolling the virtues of your local river, or something like that. Find them and connect with them. Subscribe to their blogs RSS feed. Their two line post might lead to a series of posts for you about a subject, or they might even guest post on your blog. There’s a few ways to find them:

Google Blog Search, put your location in and away you go

Go to blogger.com, find a blogger from your area. Got to their profile and click on the location, it’ll show you all other bloggers in your area.

Once you start finding them. Create a page on your blog as a local blog directory, it’ll be popular.

Flickr

Flickr is a photo sharing website. But it also has groups – put your location into the find a group box and you’ll be amazed at how many people are taking photos of your area. Connect with these people, feature their photos with your posts (always remember to give credit to them for the photos) and you’ll find little snippets and stories.

Youtube

People seem to like making videos. There will be some for where you live. Go to Youtube and put your location into their search box. You’ll be amazed at what you find. Feature the videos on your blog, connect with the users and you’ll get even more. You can even get an RSS feed so you don’t have to keep checking for new videos.

Facebook

It’s the biggest social network – Facebook. There will be lots of people in your area on it. There will be groups about your area. Join them and keep in the loop about what local people are saying. Local campaigns will often have Facebook groups and it’s a great way to connect with people involved in local issues.

Twitter

It’s growing quickly, and don’t forget it’s got a handy little ‘Location’ bit on people’s profiles. Download Twitter Local – and put your location in. Then follow those people, some might follow you back, some might not, but you can see the conversations going on in your area. You can also go to http://search.twitter.com put your location in and get real-time results for what people are saying about your location. You’ll find snippets, follow them up, and you might just be able to create some content.

Theyworkforyou.com

Every area has an MP. Go to TheyWorkForYou and put your postcode in, find out who the MP is and then get an RSS feed or email alert everytime they do something. You’ll be amazed what your MP talks about and either how much or how little they talk. You can also get loads of great information about how they’ve voted on big issues.

Openlylocal.com

A new website – OpenlyLocal – it doesn’t have every local authority but it does have a lot, and it gives you lists of councillors, committee dates, new documents etc. Well worth checking out if you’re short of a meeting to cover and get a story.

Whatdotheyknow.com

A brilliant site. Freedom of Information requests can often lead to some juicy requests. It’s worth registering with WhatDoTheyKnow yourself so you can make FOI requests, but you can find all your local authorities and subscribe to RSS/email updates for when items happen relating to them. You can also get an RSS feed for your whole area. I’d recommend signing up to:

- Local council, local police, local primary care trust, local schools, local colleges, local universities, local county council, local fire service

Fixmystreet.com

Get reports on when stuff is wrong in your local area via FixMyStreet and someone needs to fix it. Get an RSS/email alert for a specific location. Follow it up and you’ll have a wealth of short stories that really are about your local community, everything from pot holes to dog dirt.

Help Me Investigate

A new service, launched in Beta – Help Me Investigate. It’s collaborative reporting, you ask a question and people will help you find the answer. You can also join in national questions and then break that down to your local area.

Getting out there

Nothing is a substitute for getting out there. Go to meetings, go to events, meet people, go to the pub and you’ll see posters, hear conversations and find out about things that are happening in your community. Just make sure you’ve got all the online stuff there so on a slow day, you’ll find there’s always plenty to write about in your local area.

If you find any other good websites for sourcing content, or think we’ve missed any then please let me know and I’ll add them. There will always be new website or tips and tricks for finding content, so this list is by now means exhaustive but get setup with these and you’ll never be short of new posts.

Image credit to miss_blackbutterfly

At the Talk About Local Unconference there was a lot of talk about creating a network of hyperlocal blogs. Talk About Local are doing a superb job of getting people started in blogging for their local community – but what about those people already underway or who have bigger aspirations?

I have learned through working on Blog Preston since January 2009 that there is a real thirst for community content about the place where you live. The local media is fixated on scandal, car crashes and the like and misses the community content. There is a real space and it needs to be filled.

The Talk About Local Unconference has convinced me that Blog Local can work. Our idea is to create a network of local blogs, some of them will be created under the ‘Blog [insert location]‘ brand and we will support these centrally with technical help and guidance on creating good and interesting community content. Others will be established blogs that are already happy with their technical stuff and their content, but would like to opt in to a wider network of local blogs.

We would use the powerful Wordpress Multi-user platform to create this network, and be able to create powerful plug-ins for local blogs that deliver relevant local information. One thing we’ve learned from the failure of local media groups at trying to fit standard templates is that it doesn’t work, Blackpool is different to Preston, Preston is different to Harrogate and Harrogate is different to Southampton. Each of them has a different audience the the website for the ‘Blog [insert location]‘ site needs to reflect that and it also needs to take into account the skills of the person updating it. If they are better with a camera than they are with words, it needs to be more of a photojournalism blog. If they can’t take a good picture to save their life, it’s more of a wordy affair but with a design that compensates for this and keeps it interesting.

One of the struggles for anyone running a local blog is content. Not everyone who starts or wants to start up a community blog is a recent journalism graduate or unemployed graduate. They don’t have the legal training, they don’t know how to knock out 250 words into 10 minutes and they don’t often know where to look for stories. Often local blogs wither and die after a few months when they think there’s nothing left to write about. Wrong. There is always information, events, opinion, gossip, news, photos, in your local area – you just need to build a network and tap into it. Blog Local will support its network to do this and to keep producing good content.

Add to this that Blog Local is not-for-profit, so the content is driven by the community and not by shareholders and it creates an interesting concept. Taking the new technology and tools available to create a mix-mash of community blogs across the UK, producing local content and information.

Is there a business model in this? I’m not 100 per cent sure yet but I do know that over the next few months we’re going to be working with some very exciting new people to help create a network of local and community blogs that can help lift the lid on their local communities.

Image credit to Aishihik

Les Cochrane, and me, chatting with Lichfield Blog at Talk About Local 09

Went down to Stoke-on-Trent yesterday for the Talk About Local unconference. It was a gathering of local and hyper-local bloggers, some community activists, people who run community websites and people who run tools that can help community websites.

There was a great mix of people. Immediately I identified a split between people like myself who had some journalism training and were setting up, or have set up, a community blog/website for their area to act as an alternative to the local media. Others had just set it up because they wanted something different.

An unconference is a great format. You arrive, eat some Staffordshire oatcakes (amazing) and put post-its on a board about sessions you’d either like to run or see be run. These sessions are then moved around, some are merged together until a session schedule becomes clear. There’s another board to put post-its about who you would like to meet at the event and another one to put URLs of your site or others you feel are relevant.

I put a post-it up offering to run a session about Blog Preston and Blog Local, explaining how we wanted to expand the Blog Local idea with other blogs. We got mashed into a session about social media surgeries and using social media to empower communities. Read the rest of this entry »

If you blog about local issues or class yourself as a hyper-local blogger then you need to get yourself registered for the Talk About Local Unconference.

It’s Saturday 3rd October 2009 in Stoke-on-Trent, at the University of Staffordshire.

It’s a chance for all those involved in local community journalism/blogging to come together, share their experiences and find out what other people are doing across the UK.

The website states:

The conference is not for you to come and be comatised by web 2.0 marketeers telling you how you can monetize 24/365 relationships or transition viral ROI it is for real people, running real hyperlocal sites to network with people who are doing the same thing.

The thing people say to us most when we are talking about Talk About Local (and you may have noticed we love to talk about it!) is ‘I didn’t know anyone else was doing this’ so we are giving you the chance to meet up with all the other people who you didn’t know were doing the same as you!

The format is going to be Unconference, fun, relaxed and informal. As well and the unconference event, we will be holding social media surgeries where you can come along and speak to friendly developers and experts to get advice about your site or how to fix that niggling problem you just can’t seem to get your head around.

I’ve registered as Blog Preston. It’s free to attend and there’s even some free lunch.

This post originally appeared on Tomorrow’s News, Tomorrow’s Journalists as part of their May series about advice for those about to graduate in journalism this year.

It’s a tough market out there at the moment, not just in journalism but in any industry. As a legion of graduates prepare to scrap like never before for jobs with contracting companies, it must feel horrible to have started your studies in 2006 when the economy was stable, optomism was high and journalism was starting out on its adventure into a multimedia future.

Now it’s a different story. I read Kyle Christie’s post with interest, particularly about whether you should take a ‘non-journalism’ job to pay the rent or whether you should risk debt and starvation on a basic trainee salary.

There’s no easy answer. But I wouldn’t rail against anyone who took the non-journalism route, as that’s what I ended up doing.

My first job was actually a journalism job (and a few other things besides). It was running the student media at the University of Central Lancashire Students’ Union and I’d thoroughly recommend the opportunity to any students reading this. If you get the chance to stand for election, or apply for the position as it is in some places, do it. You learn a lot in a short space of time and you learn how to manage a team. You’re the editor, it’s on your head. It’s a great experience and it’s a real experience.

But, as I came to the end of my tenure as editor it was time find a job. I applied, citing my experience, showing my skills, pointing to my excellent degree. But nothing came of it, interviews came and went and I was staring unemployment in the eye. I landed a job where I had been working but on a short-term contract, it was a mix of different roles but ultimately a web-based role. It needed some journalism skills.

The advantage to doing a journalism degree is that you learn so many transferable skills. You learn how to tell stories, create content, edit, it’s not hard to make the jump into some other industries. You have to be organised, confident and a good communicator – and be able to work as part of a team. You’re ticking a lot of person spec boxes in many jobs that require less work/effort and command a better salary than those trainee positions.

But, as Kyle alluded to. You’ve got to keep your hand in. Once I had my reasonable salary and regular hours, I found I had some spare time. I set up a hyper-local blog for where I live. I wrote content, I blagged content from people. I got into my community, put on events, took pictures. Now I have 150 unique visitors a day, on average, and I might be able to apply for some funding.

So, if you do find yourself in a ‘non-journalism’ job, just remember it’s not the end. You can still be a journalist, you just might have to do it as a hobby to start off with and then see when the break comes. When it comes, take it with both hands.