Print isn’t dead – say PR

Ed Walker — Wed, 06 Aug 2008 16:34:44 +0000

Interesting post from Nigel Barlow, he points out the recent research into the PR industry where the thinking is that print is still very valuable. My thought would be that surely multi-platform coverage is best and carries more weight? Your story in print, on tv and on radio – AND on each of these outlets website is maximising coverage to the full.

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