Seth Godin kicks off with a great take on what the elections meant for marketing professionals. He definitely believes that online is the place to be for campaigning.

Kivi was quick off the mark with what nonprofit organisations can learn marketing wise from the election. She focuses on the ability of the Obama to fundraise from a whole spectrum of people, small amounts building to one huge total. She also links through to the Getting Attention blog which has a good piece about what the election taught us about email marketing.

The Charity Place has a piece about what nonprofits can learn from the Obama campaign, and it’s more of the same. Engagement, make friends first and then ask for money – not the other way round. I think that’s an important one, build a connection and then ask for the money.

• You can’t just have peanut butter

How do you measure social media success?

• Obama – the revolution will be televised

Short piece about how if Obama does win next week, it could cause a lot of people to start re-write the politics marketing books. He’s shown how online can connect with the grassroots but that you can’t just be online, you have to be everywhere.

• The nostalgia of the hyperlocal

Nigel Barlow points me in the direction of Andrew Grant-Adamson who makes some interesting points about whether online could be the future of hyperlocal. With local newspapers across the country in huge decline, could online present a return to the local, local, news agenda? I think it’s all a question of resources.