I was recently away from work for a few days, some lieu days needed taking (use them or lose them as they say) and the combination of a Bank Holiday and the chance to visit the girlfriend back up in the North of England was too good a chance to miss.
So, I returned to my desk the other day and found an over-flowing inbox, many missed calls, voicemail messages, twitter messages, an RSS reader full to the brim. I felt a bit overwhelmed by it all.
I’m a pretty organised person, I use Remember The Milk for my tasks, I’m good at responding to emails and phone calls and I’m generally good at not forgetting stuff. But how do journalists deal with the information overload? How can we sift through everything when we come back? Especially when your role is as someone in the community that people want to speak to.
This post from Chris Brogan, ‘Your Blog Is Not Your Job‘ made me think, with the advent of social media and easy communication tools – it seems to be becoming even harder for a journalist to take a break.
What tips have you got for coming back off holiday and dealing with the deluge? How do you sift through everything and decide what to do first?
That’s the question I posed in a guest post over on Hyperlocalblogger.com. Matt very kindly allowed me to explore the subject as I looked at what I’d done with Blog Preston when I moved away. Here’s an excerpt:
Hyperlocal blogs are all about location and are generally run by people who live in the area they seek to serve. But what happens when you’ve built up a local blog and move away from the area?
I don’t think many of us would stay in an area just to keep up a local blog. We have relationships, job opportunities or other reasons for moving to pastures new. Building up a hyperlocal site takes time and dedication; you build a community around your content and, to a certain extent, yourself, but what if you’re not there?
To read the full post head on over to HyperlocalBlogger.com
The next Talk About Local Unconference is fast approaching and I thought I’d jot down a few things I’m hoping to get from the event.
The general election
How can hyperlocal’s cover the general election? We’re looking at running coverage on Blog Preston but with limited resources and candidates not seeming interested in being interviewed – it’s looking like a different task. How are other hyperlocal blogs planning on covering the event itself? Will they be asking people to volunteer? Or linking up with initiatives like The Guardian & The Straight Choice’s partnership? I’d like to think that local candidates would see local blogs as a great opportunity to get their message out to the community.
The big money question
Is anyone making money? How are they making money? It’s the big question for a lot of people as although the local blog might be a labour of love there needs to be a business model of some sort. Providing good, quality, local, content is time consuming and labour intensive. Will advertisers take local blogs seriously? Let’s hope there’s a few people there who can shed some light.
Taking it to the next level
You’ve got the blog up and running, you’re getting traffic, you’ve got contributors. Where next? How do you find more content? How do you expand? Should you expand or keep to your current level? There’s so many questions for those who run hyperlocal and local blogs and have been running them for a while. Keep it as a hobby, try and make money, invest more time.
Getting offline
Are hyperlocal and local blogs running events? What are they doing offline? Are they organising tweet-ups, bloggers meet-ups and other events that get their community together away from the computer screen. I’d like to think they are but let’s see how many are actually doing it and what tips they’ve got.
That’s just three topics. I’m hoping to meet some interesting people and decided I don’t want to run or help run a session this time, but just participate, take some notes and contribute to the discussions that are happening.
We’ve got an idea. We want to create a blog awards for Wales. It’s been done in Manchester with some degree of success and we’d like to bring it to Wales. It appears there was a Welsh Blog Awards in 2007-2008 but the blog for it has disappeared and it’s now just a random collection of mentions on Google. So help us kick-start it again.
The idea
There’s often talk of the ‘blogosphere’ and in Wales this is strong. There’s plenty of blogs out there and we’d like to shine a light on the ones that make a huge impact. For all those people who take their message to the world, blogging about what they are passionate about, featuring and telling stories. That’s what blogging is about. Hopefully the blog awards could reward those people who have built an audience, connected with people and crafted their words. Plus it helps to spread a little traffic around.
The categories
Taking different categories we’d like to see people nominate and be nominated. The categories that Manchester use are:
Best City & Neighbourhood Blog
Best Personal Blog
Best New Blog
Best Writing on a Blog
Best Arts & Culture Blog
Blog of the Year
We’d probably add Best Welsh Language Blog as well.
The method
We’d setup a website. You could nominate yourself or nominate blogs that you read. A panel would then go through the long list, come up with a shortlist. There would then be an event, with all nominees invited, and the winners would be unveiled. I guess you’d have to live or work in Wales to be allowed to enter.
So, what do you think? Can you think of blogs that should be nominated? Who would you like to see on the judging panel? What categories have we missed?Any suggestions you’ve got we’d like to hear them.What should the entry rules be?
I’m off to Birmingham next week, the social media centre of the UK, for an event organised by AMSU about how social media can be used to make Students’ Unions stronger. I like the title, it implies that the Union is already strong but there’s much more we can do. It’s a fitting time really as the Union’s Facebook page has just had it’s 1,000th fan join (good times!) and we need to know how we can improve what we’re doing with social media.
Ahead of the event we’ve been asked to answer the following questions:
the biggest single issue your students’ union is facing and also
one thing you think social media will be most useful for
The biggest single issue UCLan Students’ Union faces:
How to keep doing what we’re doing, but potentially with less, and proving our impact and legitimacy
It’s no secret that in the future there is going to be less money around. Less money means less resources, less people and less time. But, as a Students’ Union how do we keep giving our members best value, innovative opportunities and chances for involvement without comprimising on quality? It’s not going to be easy to keep current services operating the way they are. And at UCLan, it doesn’t seem like student numbers show any sign of slowing down and also the students that we have in our numbers are becoming increasingly diverse and spread out across different campuses. The pressure will also be on to prove what we are providing, show how we measure that and as a lot of Unions become charities – show our impact.
One thing you think social media will be most useful for:
Engaging and mobilising groups of students
Social media can be a driver for getting students involved. Not just in the Union’s business, getting them to vote etc but also by empowering them to use social media themselves to campaign, inform, mobilise other students and make friends/contacts. If we have a membership that is twittering, facebooking, blogging, creating video, posting photos that is an active and engaged membership that will help the Union achieve its goals. At the moment a lot of that activity is lacking and we need to find ways of inspiring and instigating it – but this needs to be balanced with letting students have their own opinions in an increasingly policied space (both by the Union, the University and other organisations).
I’m hoping from the social media course I am able to learn what other Unions are doing, pick up some hints and tips and put together the start of a plan of how the Union can use social media particularly in its membership functions.
It’s a tough market out there at the moment, not just in journalism but in any industry. As a legion of graduates prepare to scrap like never before for jobs with contracting companies, it must feel horrible to have started your studies in 2006 when the economy was stable, optomism was high and journalism was starting out on its adventure into a multimedia future.
Now it’s a different story. I read Kyle Christie’s post with interest, particularly about whether you should take a ‘non-journalism’ job to pay the rent or whether you should risk debt and starvation on a basic trainee salary.
There’s no easy answer. But I wouldn’t rail against anyone who took the non-journalism route, as that’s what I ended up doing.
My first job was actually a journalism job (and a few other things besides). It was running the student media at the University of Central Lancashire Students’ Union and I’d thoroughly recommend the opportunity to any students reading this. If you get the chance to stand for election, or apply for the position as it is in some places, do it. You learn a lot in a short space of time and you learn how to manage a team. You’re the editor, it’s on your head. It’s a great experience and it’s a real experience.
But, as I came to the end of my tenure as editor it was time find a job. I applied, citing my experience, showing my skills, pointing to my excellent degree. But nothing came of it, interviews came and went and I was staring unemployment in the eye. I landed a job where I had been working but on a short-term contract, it was a mix of different roles but ultimately a web-based role. It needed some journalism skills.
The advantage to doing a journalism degree is that you learn so many transferable skills. You learn how to tell stories, create content, edit, it’s not hard to make the jump into some other industries. You have to be organised, confident and a good communicator – and be able to work as part of a team. You’re ticking a lot of person spec boxes in many jobs that require less work/effort and command a better salary than those trainee positions.
But, as Kyle alluded to. You’ve got to keep your hand in. Once I had my reasonable salary and regular hours, I found I had some spare time. I set up a hyper-local blog for where I live. I wrote content, I blagged content from people. I got into my community, put on events, took pictures. Now I have 150 unique visitors a day, on average, and I might be able to apply for some funding.
So, if you do find yourself in a ‘non-journalism’ job, just remember it’s not the end. You can still be a journalist, you just might have to do it as a hobby to start off with and then see when the break comes. When it comes, take it with both hands.
In January 2009 I decided as a new year’s resolution to set up a blog for where I live. Inspired by St Albans Blog, run by Robin Hamman, I boldy registered Preston Blog. I decided to go with a wordpress.com account as I wasn’t sure how much time I could commit and I was also a little short of cash so a domain and hosting were out of the question.
Since January 2009 I’ve been amazed at what the blog has achieved. It’s now just a few unique visitors away from having 10,000 in three months. No mean feat for something that I try to update as and when.
What’s the point in having a community journalism blog for Preston, Lancashire? Well, simple really: people want it. The sheer number of emails I’ve had and twitter messages saying “thanks for the blog/post, keep it up”.
I thought I’d take the chance, just over three months on since launch, to reflect on how the blog is going and pass on some advice for anyone thinking of doing something similar for where they live.
It will take up your time, a lot of your time
I started off just posting here and there. I thought no one would read what I wrote, then I saw the stats. 100 unique visitors a day, holy shit, people are reading what I write and they are commenting too. I started pulling hours getting content. You need to be prepared for the commitment of it, for talking about it, going to random events, getting lost down dead-end roads because Google Maps told you that’s where the venue was.
You will get involved in your community
People love publicity, they like to let you know they are doing stuff. Make sure you’ve got your optimistic people-loving mindset on as you’ll meet some weird, amazing and wonderful people. I’ve already met a Subbuteo enthusiast, a man who loves Open Street Maps and a bunch of rather kooky authors at a live literature night. But I love that, I love the diversity of it all.
Twitter is your friend
Twitter has been brilliant. Without it then I don’t think I’d have found half of the content I currently have on my blog. I post all my content to it, I thank guest writers, I debate things with people. Twitter is my living breathing news feed from the people of Preston. I use a great little application called Twitter Local, or the ’stalking thing’ as it was referred to by my ex-girlfriend, to find anyone who is twittering in Preston, Lancashire. I follow them to see what they are saying, and if they like what I’m about they can follow me back.
Other people will write far better than you
I have a wide and far-reaching network of guest writers. They are great and without them the blog wouldn’t work. I have someone who is an expert on the built environment, so whenever there’s a story about a ‘new development’ in Preston he knows what is actually going on. I have students climbing over each other to write stuff and get it in their published portfolios, although whether I’m a ‘real’ media outlet will be up to their tutors to decide. I want the blog to be a variety of voices writing about what they are passionate about, people will always read passionate writing. It’d be boring if it was just me all the time. One of the best and most viewed pages on the blog is ‘Get Involved‘. I count getting involved as anything from subscribing by RSS, commenting on a post to writing a guest post.
Look online and you will find
I’ve found some great content on Flickr, I have a feed of photos that comes in and is updated nearly daily with people snapping ‘Preston’ on flickr. Some of the shots are incredible. I don’t need a photo crew, I’ve got a whole photo community. The same with video, there’s plenty out there.
Don’t just sit online
Because my phone bill would be huge, I have to get off my laptop and go and speak to people. I phone people and arrange to meet them face-to-face. It’s great, the interview is so much better and you learn so much more about what’s going on. Preston Blog also inspired the Preston Tweetup that was fantastic. Just over 40 people came together, with a live-twitter feed, and discussed how the web could be used for Preston Guild in 2012. Local council’s should be doing this stuff, but they don’t, so we will instead. The ideas were ace, the people were ace and we’ll do it again sometime soon. But it was offline, it was great publicity for the blog and it made for some great content.
There’s a few thoughts about the blog and how it’s gone. I’m enjoying it and now it’s the time to get serious with it. The local newspaper has no rival, and it’s getting a bit lazy. Preston Blog has shown there is a demand for quality, local, community reporting. Preston has no newspaper, and I’d never open a newspaper, but it can have a great and virbant community journalism resource.
Over the coming months we’ll hopefully be shifting Preston Blog to a domain name, getting a new design with a proper Wordpress template. We’ll be bidding for some funding, registering as a nonprofit, and building some great content. We’ve got plans to live-cover some events over the summer, with full multimedia coverage. But, although we’ll get bigger, we will never forget what the blog is about. It’s about Preston, it’s about the people that live there, the places you can go, the things you can do, and the stories that it all holds.
Thank you to everyone who has read, writter for, commented on, twittered about or spoken about Preston Blog. We appreciate your support.
After a 5.30 AM start I arrived in York a little bit fuggy but ready for an interesting and thought-provoking day. I wasn’t disappointed. In the surroundings of the National Railway Museum (ace place for a conference, big trains!) I mingled with fellow third sector professionals to discuss the impact that the web, email and social media was having on fundraising and charities in general.
Speaker 1: The story so far: Charity websites & the email – the good, the bad and just don’t go there!
The day kicked off with Howard Lake from UK Fundraising taking a look at where the third sector currently stood in relation to using the web. Howard was a great speaker, opening up the subject and explaining the basics of things such as RSS, web design, where to place your donate button.
From a Union perspective it was great that we are already doing a lot of what he talked about, but it was great to be refreshed about the basics and to remember what we should be doing on a web 1.0 level before trying to run on the web 2.0 level.
There’s a few things I’m going to put into practice on our site. The first is to instead of having a ‘donate now’ button on every page to re-focus the site to have a ‘get involved’ button on every page that allows students to quickly find out how they can get involved in the Union.
Speaker 2: Developing your online fundraising – the opportunities to be used
There was a shuffle around to the programme as Jonathan Waddingham took to the stage from Justgiving. Unfortunately Nick from Mission Fish hadn’t tuned up for this slot (or as we learned later, he wasn’t actually due until the afternoon) so Jon was bumped up the programme! He gave a great presentation that showed the huge increase in community fundraising seen on Justgiving over the past 12 months.
Jon also spoke about the success of their Facebook application that allows users to plug it into their profile and use it to help reach their total. This was a really clever idea, allowing features such as a little bar that sits on your profile and shows how much of the total has been raised so far and most important how your friends can help YOU reach the total.
From a Union perspective I think there’s a lot more that the organisation can do to support students in their personal fundraising exploits. We could point them in the direction of great tools such as the Justgiving facebook application, show them how to use the web to fundraise and explain about using secure tools such as Justgiving and Bmycharity.
Speaker 3 – Web 2.0 – where are we heading? An introduction to social media
I consider myself to know a fair bit about social media (blogs, twitter, facebook etc) but it’s always good to be reminded of their power and what they can achieve. Steve Bridger took to the stage and with a very flashy presentation (he uses a mac, so no powerpoint here!) he really opened everyone’s eyes to what social media can achieve for nonprofit organisations.
Steve opened by re-telling his days as a campaigner for Oxfam and as a student. He pulled out his ‘telephone tree’, now I’m far too young to remember one of these but apparently they were all the rage during the 80s for student activists. Remarkably though they are very similar to Facebook, you have a number of connections that you ‘touch base’ with regularly. Just with Facebook it’s easier, quicker, cheaper and the number of connections can be much larger. This demonstrated the reach that social media can give charities.
We were then shown how a blog can be a powerful, and fast-moving, vehicle for change. Steve showed us After Wilma, a blog he setup to help cover the devestating of Hurricane Wilma in Mexico. The tourism board didn’t want people to see what was happening, it was ‘business as usual’ according to the tourism board. The blog combined user generated content, images, blogs, videos and reports to showcase what was happening.
Flickr and Twitter were shown to the audience next and Flickr in particular was a very effective way of showing what the charity can do. Steve was really hammering home that charities can use social media to tell their stories. Flickr in particular is a great way to tell stories, as images are far more powerful than reams of text.
The key point that I picked out from Steve’s presentation was when he said “social media is messy, that’s just the way it is”. This is really true. You can plan and create strategy after strategy for social media but the best way is to just do it! And it will be messy, difficult, tricky but also brilliant, engaging and connecting.
Speaker 4 – The power of social networks for online fundraising
We were joined live via web link by Beth Kanter from San Francisco. The connection wasn’t brilliant so I couldn’t hear some of what Beth said but she gave an overview of how she’d used social media to raise money.
She’d used blogs and twitter mainly to raise money and awareness for various causes. I think the figure was something like $210,000 from just online fundraising. Imagine how cheap it must have been to do, not in terms of time, but in terms of overheads, no print/paper costs. I think Beth’s brief web chat showed how social media can be used to make a real tangible difference.
Speaker 5 – A case study – Dogs Trust
The next session was a real eye-opener. Dogs Trust took to the stage and after all the theory we’d heard and examples, they showed us how they had used social media to create a community and also achieve their goal – to re-home dogs.
They’d used Facebook to create a network where they had 35,000 fans (that’s the equivalent of the Union’s membership) and this gives them a base to push out messages to those fans and get them involved. Not content with being on Facebook the Dogs Trust showed off DoggySnaps – summed up as Facebook for dogs. This is a brilliant idea and they’ve created a network for dog owners to show off their pets, connect with each other and the Dogs Trust sell advertising off the back of it to fund it.
Their use of twitter was also eye-opening. They had a full-time staff presence who looked after their social media presences and being on twitter was an important part of it. They gave an example of how they’d managed to re-home a dog through twitter, and just being there to respond to people was important.
This got me thinking about how the Union can use twitter. We have an account but don’t actively use it to engage with our membership (don’t know how many of our membership are active on it, but students tend to be early-adopters!). The key for using twitter seems to be to engage people by asking questions and be a ‘real person’ where possible on twitter – not just an automated post/response drone.
Speaker 6 – eBay for charity: buzz-building, special auctions and social networks
Nick Aldridge from MissionFish had arrived after the programme cock-up took to the stage to explain how eBay and MissionFish could be an excellent way for charities to raise money.
He also appeared to sound a note of caution about social media and the web, and rightly so. While the numbers with social media appear big and impressive, they are still a small % of a charities audience and potential donors. It’s easy to get carried away with new media and forget that 3 million odd people still read The Sun every day! However, something that starts online/social media can often help lead to ‘old media’ coverage because the old guard like anything that is new – hence why Twestival got very good coverage.
Nick also went through five key trends about online fundraising that he’d picked out during a joint research exercise with the Institute of Fundraising:
Stories, not annual reports
Engage and explain, then fundraise
From walled garden to public park, beyond your own website
Integrate the online work to fit your overall message
Use partners to reach new audiences
Speaker 7 – To blog or not to blog? That is the question
Chris Garrett rounded off the day with a top session about blogging. He got a little sidetracked when speaking about twitter, but it was great that he put his twitter screen up and talked everyone through what it actually was and what it could do.
He had a great little summary of why charities should blog:
That hit the nail on the head. Great stuff. He also spoke a little about SEO and explained how using a content management system such as wordpress, or anything with tags, makes your web presences infinitely more findable by Google and other search engines.
Summing up
Overall it was a great day and while some of it was stuff I already knew, there were some fantastic examples of how social media and the web can be used. The main idea I came away with was that the Union can use the web to engage students a lot more and connect them with opportunities and ideas that they want to be involved with.
Credit has to go to Graham Richards from the Institute of Fundraising North for his excellent organisation of the event and for being adventurous with twitter to find speakers!
This month’s topic over on Tomorrow’s News, Tomorrow’s Journalists is an interesting one and one that I voted for in our very democratic way of deciding December’s topic. What have you done to build your brand online?
See where you are online
The first thing I did was go and see what is out there about me on the internet. A quick Google of my name ‘ed walker’ made me realise first of all: a) I have a really common name b) There’s a ‘Sir Edward Walker’ – not me. Having a common name is the first hurdle in building a brand online, because if you’re called Japhael Jiminez – chances are you’re pretty unique.
Start a blog
Starting a blog is a must. This should be the core of your brand online. This is where you live and breath online. If possible try and buy your own domain and a bit of hosting, as having your name as a yourname.com/.co.uk/.net will help massively when it comes to boosting yourself up those all important Google rankings. After starting your blog and making it look pretty, get posting. Post about stuff that matters to you, it’ll probably matter to other people. Your blog should be your living CV, blog about stuff you’re working on, your success’ and even some of your failures. Make sure you’ve got an ace ‘About’ page, so that if people want to know more about you they can find out.
Link to people
You’re not going to build this brand alone. When posting on your blog, link out and link far and wide. If you link to people, they will probably come and look at your blog and see who you are. They might even link back if they like your stuff!
Have a good presence on LinkedIn
Forget Facebook, Bebo, MySpace etc, LinkedIn is the professional networking site and it can be used by potential employers to find you and see who you are and what you do. Ensure your profile is fully filled out, keep it updated reguarly and you’ll be surprised how much traffic it can bring to your blog and also how highly LinkedIn profiles rank in Google and other search engines.
Claim your blog on Technorati
Technorati is the bloggers website. It’s important to claim your blog as this will tell you who is linking to you and give you an authority ranking. As more people link to you, your authority grows.
Listen to those who know
I suggest people like Chris Brogan and Adam Singer, who aren’t journalists, but have built up highly successful blogs and follows online. They have built a brand around themselves online, and as a result have benefitted financially but also in building up a big and useful network of contacts.
Network offline and transfer online
Face to face is still and always will be the most powerful communication tool in the world. Make use of it, at a networking event? At a party? Social media is reasonably in right now and while it may not be the best conversation starter it’s a great conversation finisher. Make sure you leave people you’ve been speaking to with your blog address, or if you’re a guest speaker make sure it’s on your slides.
Twitter and other social media
Make sure you’re using social media such as Twitter to join in the conversation, find and follow relevant people. Give people a reason to follow you by posting regularly and by posting interesting links to Twitter. Don’t tell us what you had for breakfast, that’s what Facebook status updates are for. Make sure all your social media presences link to your blog and that your blog links to all your social media presences. Think of your blog as the continent with lots of little islands around it.
Join relevant networks (like TNTJ!) and get networked
If there’s a network for your industry, join it and meet people. You’ll be surprised how interested they’ll be in what you do and what you may be blogging about.
Image in this post is used under creative commons from flickr user See-Ming Lee
My Dad is 56. He works as a field marketing manager for a wine company and has done for about five/six years. He’s got a Mac, loves them. He’s got a great knowledge of wine and often does tastings. I accompanied him to one at Burton on Trent wine society last week and on the drive back to London we got talking about how he loved doing tastings, attending wine events etc but that he lacks a focal point to bring people back to. Sure, he has his business card with an email address and a phone number but nothing to document all the wine knowledge in his head, the tastings he’s done, the massive wine events attended and the trips abroad to see vineyards in action.
My social media brain was whirring and I thought this is a great opportunity. My dad has something interesting to say, a subject he’s passionate about and he does interesting things with that subject. I need to get my old man blogging.
We sat down on Sunday morning with a piece of A4 paper and we planned it. First of all I showed him some blogs and how they worked, he was impressed. Then I asked him a series of questions:
1. What do you want to call the blog?
2. What is it going to be about?
3. How often are you going to update it?
4. What sort of content will you be putting on?
After that we went back to the web and we looked at some other wine blogs to get a feel for what they were doing. Some were really impressive while others seemed very out of date.
Dad decided that he wouldn’t be able to update his blog that often, due to work commitments but that he would have some regular features. We chopped his content up around categories (reds, whites, roset, sparkling, wine of the month, tasting reports, insights) and he started to plan his content for the next month or so.
We got him a wordpress blog to start off with, didn’t buy a domain or hosting as he needs to get used to it all first. He put in his first post about his wine of the month, he cropped a picture and uploaded that. “This is pretty easy”, he said. After that he wrote up a tasting report from the Burton wine society tasting and he learned how to link directly to another website (in this case we were linking directly to Tesco, Laithwaites etc where you can buy the wines that he used for the tastings).
In the first 48 hours of operations the blog has had more than 50 views, Dad was astounded. Also if we put ‘walkers world of wine’ into Google it was in the number one spot. We also got Dad a twitter account and linked it up to his mobile, so now he can twitter about wine or twitter about wine events that he’s at (like all the big trade tastings).
In the space of a weekend, my Dad now has his own website and can update it easily and regularly. Of course I’ve got a log-in as an admin in case he’s got any problems, but he should be fine. He can start creating content about a subject he loves and sharing it with the world. It made me wonder, how many other experts are there out there who aren’t sharing what they do?
How To Be The Jack Bauer Of Your Company Awesome post. I am a big fan of 24, but there's some real lessons to be learned here. Just don't go round breaking people's fingers!
The Hazards of Hyperlocal | American Journalism Review Interesting take on hyperlocal in the States and whether there is a market out there for it. Good points made that hyperlocal is already a crowded space with lots of websites offering the information
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