links for 27-10-08
Posted: October 27th, 2008 | Author: Ed Walker | Filed under: charities, Marketing, web | Tags: ceos, leadership, Marketing, marketing mix, modern marketing, nonprofits, Social Media | No Comments »What I’ve been reading today:
Post about the modern marketing mix, where does social media fit into it and how or indeed can you measure the return on investment?
I sent this to my CEO, if you work for a nonprofit then you should to. Some good points made by Sasha and thanks to Seth Godin for the heads up.
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