links for 27-10-08

Posted: October 27th, 2008 | Author: Ed Walker | Filed under: charities, Marketing, web | Tags: , , , , , , | No Comments »

What I’ve been reading today:

Post about the modern marketing mix, where does social media fit into it and how or indeed can you measure the return on investment?

I sent this to my CEO, if you work for a nonprofit then you should to. Some good points made by Sasha and thanks to Seth Godin for the heads up.