Flickr: The forgotten but potentially most useful social network for hyperlocal and local news sites

Everyone is always on the lookout for the next big thing on the web but over Christmas I reflected on one social network which is standing the test of time, Flickr.

The photo sharing site was launched in 2004 and Yahoo! soon snapped it up in 2005. It allows anyone to upload their photos, add detailed information and share them with the world. In the last 7 years it has grown to claim more than 51 million registered users and in August last year it claimed it hosted more than 6 billion images.

The key thing for me is that Flickr has built a smaller, niche but very engaged network of photographers – accessible to professional, amateur and wannabe professionals.

For me, Flickr is a perfect fit with the growing area of hyperlocal news sites and existing local news sites and 2012 should be the year, eight years after it started, that we re-connect and re-consider how we work with it as journalists and media organisations.

Despite the shift to mobile, multimedia and even more impressive download speeds – it is still words and pictures which drive the web. Just look at the 2011 most shared stories, it is the picture which very much makes the story and I suspect increases the ‘WOW!’ factor and makes people want to share it with their friends.

So how do you improve your Flickr offering, here’s a few examples and ideas; Read the rest of this entry »

Does the web allow us to get to know a place faster?

In early 2010 I moved to Cardiff, Wales. A completely new city, a new country and a new language. Everything was new. My job meant I had to get up to speed on what was happening, know the back story to things and get to know the communities, locations and people that make up the capital of Wales.

This post attempts to explore how the web has changed getting to know about a place. Let’s rewind 20 years and imagine having to do the same thing, uprooting from where you are, trying to find out about somewhere new – what would you have done?

What it would have been like?

The printed word would have been god. I would have got myself a guide book, no doubt filled with useful information but potentially out of date as soon as it’s published. I would have got an A-Z, in fact I own a Cardiff A-Z at the moment and it’s invaluable when I end up getting lost in the mean streets of Ely.

Going on a guided tour of the city, or at least the historical bits of it, would have been a good idea. I might have popped along to the tourist information office, rented books on Cardiff from the library – but nearly everything would have been backwards looking rather than perhaps the here and now.

Of course there would be the local newspapers and these would be able to provide some background information and an insight into current affairs, but to access the archives would have been either a costly (ordering them) or time-intensive exercise (sitting in the local library and reading them).

Very little of this research would be done before arriving in my destination, other than perhaps getting hold of a guidebook and an A-Z. My biggest source of information would be people, through meeting them, asking questions and relying on their memories.

Using the web to get local knowledge faster

Before I even came for a job interview in Cardiff I was able to research it. I was trawling the web for articles about Cardff’s history, looking at Google maps to make sense of where my potential new home would be and looking at flats and houses on property websites. CF10, the dispute over Bute Park and the opening times of the Castle were all at my finger tips. This really is the wonder of the web, accessing all that local information before I even arrived.

However, there were a few extra tools I could use to get that local insight.

The first was Flickr. There is a strong Cardiff group on Flickr and this allowed me to put pictures to places that I was reading about. The best thing about the group is that it often captures unusual places around the city, from interesting angles and this gave me a chance to see a different side to the city. A few times when driving around, or walking along, I’ve sen something and thought “that was on the Cardiff flickr group” and the connection had fizzed in my brain.

Next up was Twitter. It’s like walking into a pub and shouting ‘What’s good to do round here?’ – I did just that via this blog – and got a great response. Now, whenever I have some spare time, or some bored time, I can go and do something. It’s a great list of things to see and do, recommended by local people or people who know their stuff about Cardiff. Not experts, but certainly people who can vouch for things they’ve done and enjoyed. It’s certainly an eclectic mix and it’s a great way of learning what the locals like to do.

Twitter also allows you to make connections with people in the city before you even arrive. These might be informal connections but this makes meeting people easier, and certainly in my case it was great to connect with a few colleagues before even arriving in the office. Opening that conversation with them allowed me to quickly feel at home and crack on with what I needed to do.

Using RSS is a good way of building up your local knowledge. If local blogs or websites offer RSS feeds, subscribe to them. I set up a folder called ‘Cardiff’ in my Google reader and in it I’ve got news feeds from news websites, blogs and loads of other Cardiff websites that keep me abreast of things that are happening in Cardiff. Often I don’t get chance to look at it for a few days, but it’s always great to have a skim through and I’ll pick out two or three good things that I did not know about. The nice thing as well is having a variety of sources, it means I get different viewpoints often on the same issues, helping me to be better informed about issues or things that are happening in the city.

Google maps. Where would we be without it? Lost I reckon. Google maps has been one of the biggest tools I’ve used since moving here. Everything has a postcode and I’ve been able to understand where I am in relation to other parts of the city. I can quickly find routes, find buildings and find things that are near me. It gives me a knowledge of road names, of road numbers and before I even got to Cardiff I had an idea of what was in the North, East, South and West of the city just from Google maps. While an A-Z is handy, Google maps is interactive and allows me to quickly plan my routes.

What else could I be doing?

Some of the offline things I’ve found really useful are:

Visit a local museum. I’m lucky that Cardiff has a rich history but there is nothing like a museum for organising and displaying historical information in an easy to understand way. It gives you a sense of the traditions and values of a place, but gives you an understanding of where the place has come from.

Visit local pubs. The conversations you hear, the notices you see and the characters you meet will soon allow you to get a feel for the city, plus you can get to know the local ales. Never a bad thing.

Join a leisure centre. Even if it’s just for a swim every now and again, or a quick dash in the gym or if you’re more adventurous a spinning class – it will give you the chance to overhear conversations, see local notices (I’ve found Maindy Swimming Pool in Cardiff has a gigantic noticeboard and a huge swathe of leaflets as you come through the front door).

Take a different route home. Instead of hot-footing it, or blasting the accelerator, try going 10 minutes out of the way and take a different route home. You’ll be amazed at what you come across.

Summing up

Above all, there is no substitute for getting off your computer and getting out there. Meeting people, speaking to them and finding out what they think and know is one of the best ways of expanding your knowledge. I’ve heard some great stories already, met more people than I could name and all of that helps you to understand the passions, concerns and interests of the people who live in different communities.

So, the web definitely allows us to accelerate our learning about a place. I have no doubt that in the short time I’ve been in Cardiff I’ve learned a lot more through using the web than I would without it – but is this accelerate knowledge a good thing? Will I just be skimming the surface and not getting enough in-depth knowledge? How long does it take to become a ‘local’?

Local bloggers content starter kit

Creating content is one of the toughest bits about running a blog. Waking up, hitting the start button and then realising you’ve got nothing to write about. Here’s a few ways to ensure you’ve always got content flowing through your blog and keeping your finger on the pulse of your local community.

Use RSS

RSS stands for Really Simple Syndication. It’s a great way to get feeds from websites that offer them and this will keep you up to date with websites – without having to keep visiting them! Win. You can use sites like Bloglines or Google Reader

Use email alerts

Don’t rely on RSS. A lot of websites do email newsletters or allow you to subscribe to email updates. You’ve got an email account, so get email alerts dropping into it regularly. They’ll often give you a lead.

Your local paper

They still exist and they generally aren’t going away. Subscribe to the RSS feed of your local newspaper(s) and take a read of this every morning. This will give you a clue as to what is on the agenda at the moment. You will also find they often just do snippets on community stories that you could make much bigger. Take one of their stories and see if it could go further, is there a new angle? Could you do an in-depth interview with someone featured? Whatever you do, don’t just copy and paste what the local paper writes as you’ll end up in hot water and you’re not adding value to your blog.

Your local council

They are always doing stuff. Events, taxes, councillors, elections, new projects. Local authorities are busy places and there are lots of people to speak to. Subscribe to the RSS feed if its authored, or email the press office and get on their distribution list for press releases.

Other local blogs

There will be other local bloggers. Someone will be extolling the virtues of your local river, or something like that. Find them and connect with them. Subscribe to their blogs RSS feed. Their two line post might lead to a series of posts for you about a subject, or they might even guest post on your blog. There’s a few ways to find them:

Google Blog Search, put your location in and away you go

Go to blogger.com, find a blogger from your area. Got to their profile and click on the location, it’ll show you all other bloggers in your area.

Once you start finding them. Create a page on your blog as a local blog directory, it’ll be popular.

Flickr

Flickr is a photo sharing website. But it also has groups – put your location into the find a group box and you’ll be amazed at how many people are taking photos of your area. Connect with these people, feature their photos with your posts (always remember to give credit to them for the photos) and you’ll find little snippets and stories.

Youtube

People seem to like making videos. There will be some for where you live. Go to Youtube and put your location into their search box. You’ll be amazed at what you find. Feature the videos on your blog, connect with the users and you’ll get even more. You can even get an RSS feed so you don’t have to keep checking for new videos.

Facebook

It’s the biggest social network – Facebook. There will be lots of people in your area on it. There will be groups about your area. Join them and keep in the loop about what local people are saying. Local campaigns will often have Facebook groups and it’s a great way to connect with people involved in local issues.

Twitter

It’s growing quickly, and don’t forget it’s got a handy little ‘Location’ bit on people’s profiles. Download Twitter Local – and put your location in. Then follow those people, some might follow you back, some might not, but you can see the conversations going on in your area. You can also go to http://search.twitter.com put your location in and get real-time results for what people are saying about your location. You’ll find snippets, follow them up, and you might just be able to create some content.

Theyworkforyou.com

Every area has an MP. Go to TheyWorkForYou and put your postcode in, find out who the MP is and then get an RSS feed or email alert everytime they do something. You’ll be amazed what your MP talks about and either how much or how little they talk. You can also get loads of great information about how they’ve voted on big issues.

Openlylocal.com

A new website – OpenlyLocal – it doesn’t have every local authority but it does have a lot, and it gives you lists of councillors, committee dates, new documents etc. Well worth checking out if you’re short of a meeting to cover and get a story.

Whatdotheyknow.com

A brilliant site. Freedom of Information requests can often lead to some juicy requests. It’s worth registering with WhatDoTheyKnow yourself so you can make FOI requests, but you can find all your local authorities and subscribe to RSS/email updates for when items happen relating to them. You can also get an RSS feed for your whole area. I’d recommend signing up to:

- Local council, local police, local primary care trust, local schools, local colleges, local universities, local county council, local fire service

Fixmystreet.com

Get reports on when stuff is wrong in your local area via FixMyStreet and someone needs to fix it. Get an RSS/email alert for a specific location. Follow it up and you’ll have a wealth of short stories that really are about your local community, everything from pot holes to dog dirt.

Help Me Investigate

A new service, launched in Beta – Help Me Investigate. It’s collaborative reporting, you ask a question and people will help you find the answer. You can also join in national questions and then break that down to your local area.

Getting out there

Nothing is a substitute for getting out there. Go to meetings, go to events, meet people, go to the pub and you’ll see posters, hear conversations and find out about things that are happening in your community. Just make sure you’ve got all the online stuff there so on a slow day, you’ll find there’s always plenty to write about in your local area.

If you find any other good websites for sourcing content, or think we’ve missed any then please let me know and I’ll add them. There will always be new website or tips and tricks for finding content, so this list is by now means exhaustive but get setup with these and you’ll never be short of new posts.

Image credit to miss_blackbutterfly