What I’ve been reading today:

• Compared with what?

Post about the modern marketing mix, where does social media fit into it and how or indeed can you measure the return on investment?

• In defense of raising money: a manifesto for nonprofit CEOs

I sent this to my CEO, if you work for a nonprofit then you should to. Some good points made by Sasha and thanks to Seth Godin for the heads up.

In July I attended the Common Purpose Frontrunner programme for young people who could become leaders in civil society. Now, I’ll be honest, it was a useful programme but I haven’t been able to reflect properly on what I learned while I was on it.

On October 10th they are holding a 360 Day. This is where all the graduates from Common Purpose are encouraged to spend a day out of their comfort zone and doing or reading something that they wouldn’t normally. This could even be meeting someone new and different and having a conversation about a topic you wouldn’t normally discuss.

I’ll be having a think about what I’ll be doing on 10/10, but I’d encourage you to take up the challenge. Think about what you could do on that day that would be outside of your comfort zone. It’s not a nice place to be but it helps you to see things differently.