Seemed to be a trend over the last few days as some great posts popped up about what the US election and in particular the Obama campaign means for marketing professionals, charities and nonprofit organisations. Here’s the best:
Seth Godin kicks off with a great take on what the elections meant for marketing professionals. He definitely believes that online is the place to be for campaigning.
Kivi was quick off the mark with what nonprofit organisations can learn marketing wise from the election. She focuses on the ability of the Obama to fundraise from a whole spectrum of people, small amounts building to one huge total. She also links through to the Getting Attention blog which has a good piece about what the election taught us about email marketing.
The Charity Place has a piece about what nonprofits can learn from the Obama campaign, and it’s more of the same. Engagement, make friends first and then ask for money - not the other way round. I think that’s an important one, build a connection and then ask for the money.
31
Oct
Posted by Ed Walker as Communications, Marketing, charities
Fantastic blog I stumbled across today, it’s all about communications and marketing for nonprofit organisations. So if you’re in that sector or even if you aren’t then go and check it out. It’s written by the brilliant Kivi Miller. Go and check out nonprofitmarketingguide today, you won’t be disappointed.
27
Oct
Posted by Ed Walker as Marketing, charities, web
What I’ve been reading today:
Post about the modern marketing mix, where does social media fit into it and how or indeed can you measure the return on investment?
I sent this to my CEO, if you work for a nonprofit then you should to. Some good points made by Sasha and thanks to Seth Godin for the heads up.
22
Oct
Posted by Ed Walker as Marketing, blogging, web
Finally got through my feed reader backlog this evening, here’s a couple of highlights that are leaping out at me right now:
Good call from Adam Singer, and I think we’re reviewing everything we currently do at work and changing tactics pretty soon.
Chris Brogan with some great tips on how to build up your blog and build a community around it
More from Brogan about a group blog and how to do it. Currently considering something like this to be used at work right now.
29
Sep
Posted by Ed Walker as Communications, Marketing
We’ve recently been collecting a lot of data about students where I work and we know want to make use of that data by sending out targeted email messages to students about the subject they’ve asked for.
To do this we need some sort of decent mass email operation. Currently we can use the HTML editor and mass email function on the University server (NovellClient Groupwise) but we cannot track very well the results of the emails and what users do when receiving it.
Been told to look into SugarCRM, an open source platform, that costs around £1,000 for an annual licence. Does anyone know of anything?
29
Jul
Posted by Ed Walker as Journalism, blogging
Great post by Adam Singer over on Future Buzz about journalist’s using blogging as an entreprenerial tool. He’s right, blogging is the best platform for people to write about what they care about. Every local newspaper needs to start learning some lessons as local bloggers could technically start covering their ‘patch’ better than the big-boys.
