Some quality reading today:

• Why charities need to use social media

Good post about charities needing to embrace social media. There’s a lot bandied around about facebook this, twitter that, but it’s sometimes overwhelming. That’s why Rachel Beer’s guide is an excellent starting point.

• Will the web kill the high street?

It hasn’t happened. But the web does provide a way for specialist shops to take hold of a market and dominate it.

• Martyn Lewis campaigns for the nation’s young people

New online only charity that aims to get young people to reflect their views in the media. Seems like a good idea, but as young people are ‘turned off’ from traditional media brands who says they will come back to them to comment?

• 14 reasons to have a web guru on your team

Yeah! Great stuff. Any organisation that isn’t trying to understand, work with, get involved with the web and social media won’t win in the long run.

Interesting post from Nigel Barlow, he points out the recent research into the PR industry where the thinking is that print is still very valuable. My thought would be that surely multi-platform coverage is best and carries more weight? Your story in print, on tv and on radio - AND on each of these outlets website is maximising coverage to the full.