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	<title>edwalker.net &#187; media coverage</title>
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	<link>http://www.edwalker.net/blog</link>
	<description>Musings on the web, journalism, marketing and communications</description>
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		<title>links for 11-11-08</title>
		<link>http://www.edwalker.net/blog/2008/11/11/links-for-11-11-08/</link>
		<comments>http://www.edwalker.net/blog/2008/11/11/links-for-11-11-08/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 19:46:12 +0000</pubDate>
		<dc:creator>Ed Walker</dc:creator>
				<category><![CDATA[charities]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[media coverage]]></category>
		<category><![CDATA[web2.0]]></category>
		<category><![CDATA[youngpeople]]></category>

		<guid isPermaLink="false">http://www.edwalker.net/blog/?p=149</guid>
		<description><![CDATA[Some quality reading today: Why charities need to use social media Good post about charities needing to embrace social media. There&#8217;s a lot bandied around about facebook this, twitter that, but it&#8217;s sometimes overwhelming. That&#8217;s why Rachel Beer&#8217;s guide is an excellent starting point. Will the web kill the high street? It hasn&#8217;t happened. But [...]]]></description>
			<content:encoded><![CDATA[<p>Some quality reading today:</p>
<ul>
<li><a title="The Charity Place: Why charities need to use social media" href="http://thecharityplace.typepad.com/the_charity_place/2008/11/why-charities-need-to-use-social-media.html?cid=138712440#comments" target="_blank">Why charities need to use social media</a></li>
</ul>
<p>Good post about charities needing to embrace social media. There&#8217;s a lot bandied around about facebook this, twitter that, but it&#8217;s sometimes overwhelming. That&#8217;s why Rachel Beer&#8217;s guide is an excellent starting point.</p>
<ul>
<li><a title="BBC Technology blog: Will the web kill the high street?" href="http://www.bbc.co.uk/blogs/technology/2008/11/will_the_web_kill_the_high_str.html" target="_blank">Will the web kill the high street?</a></li>
</ul>
<p>It hasn&#8217;t happened. But the web does provide a way for specialist shops to take hold of a market and dominate it.</p>
<ul>
<li><a title="The Guardian Organ Grinder: Martyn Lewis campaigns for nation's young people" href="http://www.guardian.co.uk/media/organgrinder/2008/nov/11/digitalmedia-tvnews" target="_blank">Martyn Lewis campaigns for the nation&#8217;s young people</a></li>
</ul>
<p>New online only charity that aims to get young people to reflect their views in the media. Seems like a good idea, but as young people are &#8216;turned off&#8217; from traditional media brands who says they will come back to them to comment?</p>
<ul>
<li><a title="14 reasons to have a web guru on your team" href="http://thefuturebuzz.com/2008/11/11/web-guru/" target="_blank">14 reasons to have a web guru on your team</a></li>
</ul>
<p>Yeah! Great stuff. Any organisation that isn&#8217;t trying to understand, work with, get involved with the web and social media won&#8217;t win in the long run.</p>
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		<title>Print isn&#8217;t dead &#8211; say PR</title>
		<link>http://www.edwalker.net/blog/2008/08/06/print-isnt-dead-say-pr/</link>
		<comments>http://www.edwalker.net/blog/2008/08/06/print-isnt-dead-say-pr/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 16:34:44 +0000</pubDate>
		<dc:creator>Ed Walker</dc:creator>
				<category><![CDATA[public relations]]></category>
		<category><![CDATA[media coverage]]></category>
		<category><![CDATA[multi-platform coverage]]></category>
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">http://www.edwalker.net/blog/?p=46</guid>
		<description><![CDATA[Interesting post from Nigel Barlow, he points out the recent research into the PR industry where the thinking is that print is still very valuable. My thought would be that surely multi-platform coverage is best and carries more weight? Your story in print, on tv and on radio &#8211; AND on each of these outlets [...]]]></description>
			<content:encoded><![CDATA[<p>Interesting post from Nigel Barlow, <a title="Nigel Barlow: For PR people print is far from dead" href="http://thoughtsofnigel.blogspot.com/2008/08/for-pr-people-print-is-far-from-dead.html" target="_blank">he points out the recent research into the PR industry where the thinking is that print is still very valuable</a>. My thought would be that surely multi-platform coverage is best and carries more weight? Your story in print, on tv and on radio &#8211; AND on each of these outlets website is maximising coverage to the full.</p>
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