edwalker.net » multi-platform coverage http://www.edwalker.net/blog Musings on the web, journalism, marketing and communications Mon, 30 Aug 2010 15:15:34 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 How are you consuming the Olympics? http://www.edwalker.net/blog/2008/08/14/how-are-you-consuming-the-olympics/ http://www.edwalker.net/blog/2008/08/14/how-are-you-consuming-the-olympics/#comments Thu, 14 Aug 2008 19:21:45 +0000 Ed Walker http://www.edwalker.net/blog/?p=64 Over on MediaShift they are running a video/text reponse to the questions ‘How are you experiencing the Olympics?’. This comes after NBC announced record viewers across all its platforms for Olympic coverage. I have to say I’m really enjoying the Olympics, and it’s been really easy to follow all the action via the BBC. My two cents to the discussion:

Been using the BBC’s i-player to watch some bits. Try to catch the Olympic breakfast after going swimming in the morning (although I am by no means a Michael Phelps!) and then watch the highlights show in the evenings while eating dinner. I usually read a few bits on the BBC news website about Britain winning more medals during my lunch break at work. At the weekends I’ll watch live coverage on BBC1.

MediaShift are also doing a rather cool video discussion using Seismic.

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]]> http://www.edwalker.net/blog/2008/08/14/how-are-you-consuming-the-olympics/feed/ 0 Print isn’t dead – say PR http://www.edwalker.net/blog/2008/08/06/print-isnt-dead-say-pr/ http://www.edwalker.net/blog/2008/08/06/print-isnt-dead-say-pr/#comments Wed, 06 Aug 2008 16:34:44 +0000 Ed Walker http://www.edwalker.net/blog/?p=46 Interesting post from Nigel Barlow, he points out the recent research into the PR industry where the thinking is that print is still very valuable. My thought would be that surely multi-platform coverage is best and carries more weight? Your story in print, on tv and on radio – AND on each of these outlets website is maximising coverage to the full.

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