Three ways media organisations can make money from online

It’s a very interesting question we’ve been asked to cover in this month’s topic for the Tomorrow’s News, Tomorrow’s Journalists blog ring, and not least because it’s one the entire industry is trying to get its head around. There’s a lot of talk about pay walls and how they will work, back in December I wrote about how if news organisations are going to use pay walls they need to do them properly – and invest in technology that will actually help them to work (if they do work).

But away from the pay walls, how can money be made online out of the Generation Y’s who like browsing around in their spare time? There’s three ways media organisations can make money from online. The first is mass audience, the second is niche content and the third is location. Read the rest of this entry »

links for 31-10-08

Some highlights from today:

• How to stand out in a world of infite choice

Some inspirational words from Adam Singer. He makes sense, there is a LOT out there on the web but knowing your niche is important.

• Facebook marketing strategies

Not as expensive as I thought, but are they effective? Interesting post.

• pluto-online

UCLan’s student newspaper gets a re-launch, two years after we first launched it. Good stuff, it’s going to be a great little site once it gets filled out with content.