Seemed to be a trend over the last few days as some great posts popped up about what the US election and in particular the Obama campaign means for marketing professionals, charities and nonprofit organisations. Here’s the best:

Seth Godin kicks off with a great take on what the elections meant for marketing professionals. He definitely believes that online is the place to be for campaigning.

Kivi was quick off the mark with what nonprofit organisations can learn marketing wise from the election. She focuses on the ability of the Obama to fundraise from a whole spectrum of people, small amounts building to one huge total. She also links through to the Getting Attention blog which has a good piece about what the election taught us about email marketing.

The Charity Place has a piece about what nonprofits can learn from the Obama campaign, and it’s more of the same. Engagement, make friends first and then ask for money - not the other way round. I think that’s an important one, build a connection and then ask for the money.

Fantastic blog I stumbled across today, it’s all about communications and marketing for nonprofit organisations. So if you’re in that sector or even if you aren’t then go and check it out. It’s written by the brilliant Kivi Miller. Go and check out nonprofitmarketingguide today, you won’t be disappointed.

What I’ve been reading today:

• Compared with what?

Post about the modern marketing mix, where does social media fit into it and how or indeed can you measure the return on investment?

• In defense of raising money: a manifesto for nonprofit CEOs

I sent this to my CEO, if you work for a nonprofit then you should to. Some good points made by Sasha and thanks to Seth Godin for the heads up.