TNTJ May: Taking the non-journalism route, but keeping your hand in

This post originally appeared on Tomorrow’s News, Tomorrow’s Journalists as part of their May series about advice for those about to graduate in journalism this year.

It’s a tough market out there at the moment, not just in journalism but in any industry. As a legion of graduates prepare to scrap like never before for jobs with contracting companies, it must feel horrible to have started your studies in 2006 when the economy was stable, optomism was high and journalism was starting out on its adventure into a multimedia future.

Now it’s a different story. I read Kyle Christie’s post with interest, particularly about whether you should take a ‘non-journalism’ job to pay the rent or whether you should risk debt and starvation on a basic trainee salary.

There’s no easy answer. But I wouldn’t rail against anyone who took the non-journalism route, as that’s what I ended up doing.

My first job was actually a journalism job (and a few other things besides). It was running the student media at the University of Central Lancashire Students’ Union and I’d thoroughly recommend the opportunity to any students reading this. If you get the chance to stand for election, or apply for the position as it is in some places, do it. You learn a lot in a short space of time and you learn how to manage a team. You’re the editor, it’s on your head. It’s a great experience and it’s a real experience.

But, as I came to the end of my tenure as editor it was time find a job. I applied, citing my experience, showing my skills, pointing to my excellent degree. But nothing came of it, interviews came and went and I was staring unemployment in the eye. I landed a job where I had been working but on a short-term contract, it was a mix of different roles but ultimately a web-based role. It needed some journalism skills.

The advantage to doing a journalism degree is that you learn so many transferable skills. You learn how to tell stories, create content, edit, it’s not hard to make the jump into some other industries. You have to be organised, confident and a good communicator – and be able to work as part of a team. You’re ticking a lot of person spec boxes in many jobs that require less work/effort and command a better salary than those trainee positions.

But, as Kyle alluded to. You’ve got to keep your hand in. Once I had my reasonable salary and regular hours, I found I had some spare time. I set up a hyper-local blog for where I live. I wrote content, I blagged content from people. I got into my community, put on events, took pictures. Now I have 150 unique visitors a day, on average, and I might be able to apply for some funding.

So, if you do find yourself in a ‘non-journalism’ job, just remember it’s not the end. You can still be a journalist, you just might have to do it as a hobby to start off with and then see when the break comes. When it comes, take it with both hands.

How I set up a community journalism blog for where I live

In January 2009 I decided as a new year’s resolution to set up a blog for where I live. Inspired by St Albans Blog, run by Robin Hamman, I boldy registered Preston Blog. I decided to go with a wordpress.com account as I wasn’t sure how much time I could commit and I was also a little short of cash so a domain and hosting were out of the question.

Since January 2009 I’ve been amazed at what the blog has achieved. It’s now just a few unique visitors away from having 10,000 in three months. No mean feat for something that I try to update as and when.

What’s the point in having a community journalism blog for Preston, Lancashire? Well, simple really: people want it. The sheer number of emails I’ve had and twitter messages saying “thanks for the blog/post, keep it up”.

I thought I’d take the chance, just over three months on since launch, to reflect on how the blog is going and pass on some advice for anyone thinking of doing something similar for where they live.

It will take up your time, a lot of your time

I started off just posting here and there. I thought no one would read what I wrote, then I saw the stats. 100 unique visitors a day, holy shit, people are reading what I write and they are commenting too. I started pulling hours getting content. You need to be prepared for the commitment of it, for talking about it, going to random events, getting lost down dead-end roads because Google Maps told you that’s where the venue was.

You will get involved in your community

People love publicity, they like to let you know they are doing stuff. Make sure you’ve got your optimistic people-loving mindset on as you’ll meet some weird, amazing and wonderful people. I’ve already met a Subbuteo enthusiast, a man who loves Open Street Maps and a bunch of rather kooky authors at a live literature night. But I love that, I love the diversity of it all.

Twitter is your friend

Twitter has been brilliant. Without it then I don’t think I’d have found half of the content I currently have on my blog. I post all my content to it, I thank guest writers, I debate things with people. Twitter is my living breathing news feed from the people of Preston. I use a great little application called Twitter Local, or the ‘stalking thing’ as it was referred to by my ex-girlfriend, to find anyone who is twittering in Preston, Lancashire. I follow them to see what they are saying, and if they like what I’m about they can follow me back.

Other people will write far better than you

I have a wide and far-reaching network of guest writers. They are great and without them the blog wouldn’t work. I have someone who is an expert on the built environment, so whenever there’s a story about a ‘new development’ in Preston he knows what is actually going on. I have students climbing over each other to write stuff and get it in their published portfolios, although whether I’m a ‘real’ media outlet will be up to their tutors to decide. I want the blog to be a variety of voices writing about what they are passionate about, people will always read passionate writing. It’d be boring if it was just me all the time. One of the best and most viewed pages on the blog is ‘Get Involved‘. I count getting involved as anything from subscribing by RSS, commenting on a post to writing a guest post.

Look online and you will find

I’ve found some great content on Flickr, I have a feed of photos that comes in and is updated nearly daily with people snapping ‘Preston’ on flickr. Some of the shots are incredible. I don’t need a photo crew, I’ve got a whole photo community. The same with video, there’s plenty out there.

Don’t just sit online

Because my phone bill would be huge, I have to get off my laptop and go and speak to people. I phone people and arrange to meet them face-to-face. It’s great, the interview is so much better and you learn so much more about what’s going on. Preston Blog also inspired the Preston Tweetup that was fantastic. Just over 40 people came together, with a live-twitter feed, and discussed how the web could be used for Preston Guild in 2012. Local council’s should be doing this stuff, but they don’t, so we will instead. The ideas were ace, the people were ace and we’ll do it again sometime soon. But it was offline, it was great publicity for the blog and it made for some great content.

There’s a few thoughts about the blog and how it’s gone. I’m enjoying it and now it’s the time to get serious with it. The local newspaper has no rival, and it’s getting a bit lazy. Preston Blog has shown there is a demand for quality, local, community reporting. Preston has no newspaper, and I’d never open a newspaper, but it can have a great and virbant community journalism resource.

Over the coming months we’ll hopefully be shifting Preston Blog to a domain name, getting a new design with a proper WordPress template. We’ll be bidding for some funding, registering as a nonprofit, and building some great content. We’ve got plans to live-cover some events over the summer, with full multimedia coverage. But, although we’ll get bigger, we will never forget what the blog is about. It’s about Preston, it’s about the people that live there, the places you can go, the things you can do, and the stories that it all holds.

Thank you to everyone who has read, writter for, commented on, twittered about or spoken about Preston Blog. We appreciate your support.