Seemed to be a trend over the last few days as some great posts popped up about what the US election and in particular the Obama campaign means for marketing professionals, charities and nonprofit organisations. Here’s the best:

Seth Godin kicks off with a great take on what the elections meant for marketing professionals. He definitely believes that online is the place to be for campaigning.

Kivi was quick off the mark with what nonprofit organisations can learn marketing wise from the election. She focuses on the ability of the Obama to fundraise from a whole spectrum of people, small amounts building to one huge total. She also links through to the Getting Attention blog which has a good piece about what the election taught us about email marketing.

The Charity Place has a piece about what nonprofits can learn from the Obama campaign, and it’s more of the same. Engagement, make friends first and then ask for money - not the other way round. I think that’s an important one, build a connection and then ask for the money.

A few I’ve been reading today:

• You can’t just have peanut butter

How do you measure social media success?

• Obama - the revolution will be televised

Short piece about how if Obama does win next week, it could cause a lot of people to start re-write the politics marketing books. He’s shown how online can connect with the grassroots but that you can’t just be online, you have to be everywhere.

• The nostalgia of the hyperlocal

Nigel Barlow points me in the direction of Andrew Grant-Adamson who makes some interesting points about whether online could be the future of hyperlocal. With local newspapers across the country in huge decline, could online present a return to the local, local, news agenda? I think it’s all a question of resources.

squidoo logo, thanks to teamstickergiant for the image

I got pointed to something interesting today while reading about search enginge optomisation (seo), thanks to Tim Buchalka and takeoverpageone for their awesome advice about seo.

That interesting thing was Squidoo. It’s a really simple and easy way to collect everything about yourself in a simple to setup web page - and best of all it ranks really well in Google because of the ‘link juice’.

So I clicked the setup link and set up a page about myself. It took about five minutes in all (had to log in about three times which was annoying). I had to type in a brief description for my page, then write about msyelf a little bit - writing about yourself is always really difficult. You don’t want to sound like an idiot, but at the same time you don’t want to NOT saying anything about yourself. Squidoo has a little piece of text underneath the box you are writing in and it tells you if what you’ve written is good, and gives you ‘cmon’s to do more. That’s great, it’s like having a writing coach.

I added my basic modules and published my page. I was able to important the RSS feed of my latest blog entries, so this entry will be appearing shortly on my squidoo page. This is good as it gives me some link juice everytime I post an entry.

I’ve also added a text module and listed all my social media presences into it, from twitter to delicious. The plan is that when someone puts ‘edwalker’ into google, then hopefully find my presences really high up. It’s not easy as I have a very generic sounding name, but I’m determined to become a leading blogger and get myself right up there.

I’ll give it a month, and see if squidoo can make a difference.

I’ve also created a Squidoo for the organisation that I work for.

Do you Squidoo? What do you think of it? Any advice?