Looking for good mass email software that doesn’t cost the earth
Posted: September 29th, 2008 | Author: Ed Walker | Filed under: Communications, Marketing | Tags: Communications, crm, customer related marketing, email marketing, Marketing, mass email, sugar crm | No Comments »We’ve recently been collecting a lot of data about students where I work and we know want to make use of that data by sending out targeted email messages to students about the subject they’ve asked for.
To do this we need some sort of decent mass email operation. Currently we can use the HTML editor and mass email function on the University server (NovellClient Groupwise) but we cannot track very well the results of the emails and what users do when receiving it.
Been told to look into SugarCRM, an open source platform, that costs around £1,000 for an annual licence. Does anyone know of anything?
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