How local media could learn from YouTube’s diversification

Posted: February 20th, 2012 | Author: | Filed under: Journalism, online video | Tags: , , , , | 2 Comments »
YouTube Play at The Guggenheim

A projection of YouTube videos playing on the Guggenheim's exterior during the Art After Dark event. Image credit to Katie Killary.

Last month I read a very interesting in-depth look at the developments going on at YouTube and how they are changing their offering in the online video market.

The New Yorker article highlights how despite being branded as funny cat videos and grainy CCTV the video beast is evolving itself into something different.

Offering start-up funding for well produced and quality video channels, the announcement that it wants to be the place for watching music videos online and wanting to show more and more long-form video – it’s clear there is a revolution underway. Read the rest of this entry »