AMSU web development team: meeting one: ideas, ideas and more ideas

pad ready for amsu web ideas

In December I volunteered myself for the Association of Managers in Students’ Unions (AMSU) web development team – with a healthy shove in the right direction from Jaki Booth (trustee of AMSU). It’s a voluntary position and there’s three of us altogether who will be meeting to help AMSU develop its web presences and putting our plans into action. It’s a voluntary position.

I travelled down to Birmingham on Thursday 29th January not really sure what to expect. I knew there was a rough agenda ahead of us (discuss how crap AMSU’s old website had been, what was happening with the NUS Extranet and AMSU and potentially discuss some new ideas). Arrived at Birmingham City University Students’ Union to join in the #bcutweetup and then my fellow volunteers arrived on the AMSU web development team.

The first is Andy Parsons, chief executive at Loughborough Students’ Union, and the other is John Wordsworth, representation and democracy manager at Exeter Guild. So north, south and centre were combining to see if our collected minds could figure out the best way for AMSU to progress on the web.

The laptops were flipped open, the wireless eventually connected (I was borrowing Jaki’s laptop) and Andy fired up his ace MindMap sofware (John and I massively impressed by this, no wonder Loughboroguh is consistently rated as one of the top Union’s in the UK!).

We started out by describing what we thought AMSU itself should be – a place for all staff in Students’ Unions, not just general managers/chief executives – to find resources and the opportunity to explore new ideas and share best practice.

We discussed what we were up to at our respective unions with respect to the web, and it was amazing all the stuff that’s going on (from John handcoding an elections voting system at Exeter, to me starting work on an elections interactive facebook application and Andy enjoying the benefits of Warwick Union’s MSL system).

andy parsons fires up the mindmap

Down to the nitty gritty and it was decided that we needed to go open source with a lot of AMSU stuff. There are some AMSU gems that we needed to keep from the old web presences, such as the resource library, jobs sections and agenda magazine. But we needed to expand the content around these – for example getting the resource library tagged up to allow easy searching, moving agenda magazine to more of a blog format and making the jobs section easily searchable.

The topic of digital literacy came up again, and we discussed how AMSU could have a role to play in helping Students’ Unions to understand how web 2.0 tools can be used to improve the organisation and how it operates.

We came away buzzing with loads of great ideas to really push AMSU forward and allow it to re-connect with a lot of its members. We’ll be working up our ideas ready for an online meeting (we’re going to try meeting via Skype) in February and then a further meeting in March to investigate the MSL system that now powers the content management system of the new AMSU site.

It was a great experience to bounce ideas around with John and Andy and I’m looking forward to working on the project over the coming months.

“It’s not about having your face on the frontpage” – UCLan SU’s adventures in web land

Gave a presentation to AMSU (Association of Managers in Students’ Union) North-West meeting this afternoon about what’s nearly been a year journey for our development of the web presences at UCLan Students’ Union.

It was a great chance to reflect on how far we’ve come, particularly in the last six months, and to take stock of some of the big changes that have happened as a result of our new website and approach to the web and social media.

The presentation was only a few slides long but there was plenty of discussion about how Union’s can use the web, and in particular how they can engage the membership through the web. Hence some discussions about online voting, the use of Ning as an issue based social network and the collection of members data to communicate messages properly.

It was useful to show what we’d been doing and hear that others wanted to follow suit, but needed to have a real think through what they wanted to do with their web presences. We also talked about what we’d got planned for the next six months and it looks promising.

NUSSL (and NUS) needs to offer business solutions to Students’ Union’s

I spent a few hours on Monday at an NUS Services Ltd event in Birmingham about local business income generation. Well, it was supposed to be about that but the general idea seemed to be whether NUSSL could move into the student media agency area which is dominated by the likes of BAM, OnCampus, Student Media Group etc.

The overwhelming mood in the room was ‘No, you missed the boat about 5 years ago’. But, there is a huge area where NUSSL could provide something very useful to Students’ Union’s. Business solutions and in particular web based ones.

If I was in NUSSL and looking for ways to diversify I’d be considering:

- Taking an open source CRM solution and modifying it for Students’ Union’s

- Providing membership solutions in terms of clubs and societies

- Working on data solutions for Union’s to offer loyalty products such as swipe cards etc

- Offering training to Union’s on how to use social media, web technologies and how to generate income from the web

- Working on ideas for how to generate new revenue streams from mature, international, part-time and postgraduate students, because the student movement is not getting any younger

Unfortunately the event didn’t allow for much exploration of these ideas because it was dominated by lots of ‘no, no, no’ rather than ‘what about, maybe, could we’. NUSSL needs a culture change and to figure out what Students’ Union’s need in the 21st century to connect with their memberships and remains as the gatekeepers of getting messages to the student body.

links for 11-11-08

Some quality reading today:

• Why charities need to use social media

Good post about charities needing to embrace social media. There’s a lot bandied around about facebook this, twitter that, but it’s sometimes overwhelming. That’s why Rachel Beer’s guide is an excellent starting point.

• Will the web kill the high street?

It hasn’t happened. But the web does provide a way for specialist shops to take hold of a market and dominate it.

• Martyn Lewis campaigns for the nation’s young people

New online only charity that aims to get young people to reflect their views in the media. Seems like a good idea, but as young people are ‘turned off’ from traditional media brands who says they will come back to them to comment?

• 14 reasons to have a web guru on your team

Yeah! Great stuff. Any organisation that isn’t trying to understand, work with, get involved with the web and social media won’t win in the long run.

links for 31-10-08

Some highlights from today:

• How to stand out in a world of infite choice

Some inspirational words from Adam Singer. He makes sense, there is a LOT out there on the web but knowing your niche is important.

• Facebook marketing strategies

Not as expensive as I thought, but are they effective? Interesting post.

• pluto-online

UCLan’s student newspaper gets a re-launch, two years after we first launched it. Good stuff, it’s going to be a great little site once it gets filled out with content.